8×10 GLOSSY:
A photograph sized 8×10 inches, typically on glossy paper. Commonly used for actors' headshots.
ADVANCE:
Money given to in-demand models to secure their commitment for a booking. Not guaranteed for lesser-known models.
Money spent by the agency on the model's behalf, expected to be repaid. See "deductions."
ADVERTORIAL: An advertisement designed to resemble an editorial piece, paid for by an advertiser.
ART DIRECTOR: Responsible for the visual style and layout of ads or editorials in magazines or advertising agencies.
AUDITION: An opportunity for models to showcase their suitability for a job. Also called a "casting" or "go-see."
B&W: A photo or video using only shades of grey, black, and white, without other colors.
BIG AND TALL: Male models for catalog work, typically 6'4" or taller, suit size 44 and above, fit and proportional.
BOARD: Models represented by an agency, often categorized into divisions like "New Faces," "Men's," or "Classic."
BOOKING EDITOR: Person at a magazine responsible for booking models.
BOOKER: Agency representative negotiating and securing work contracts for models.
BOOKKEEPER: Manages a model's income and expenses related to modeling.
BUYOUT: Client purchases unlimited usage rights for a model's image, often with specific limitations.
CALL SHEET: Detailed listing of the creative team for a shoot, including location, directions, and instructions.
CALL TIME: The scheduled time a model is required on set, usually 15 minutes before the actual call time.
CAMPAIGN: A set of ads for a specific product, ranging from a single print ad to coordinated print and TV ads.
CASTING:
The process of selecting models for a job.
A go-see.
CATTLE CALL: A casting where a large number of models show up, often for generic roles, with lower chances of success.
CHARGE-BACK: When a model accepts a job but doesn't fulfill it, leading to charges from the agency.
CHART: Agency's term for a model's schedule.
CLASSIC: Term for older models, usually in their 40s or later.
COLLATERAL: Additional uses of an image beyond the primary ad, such as point-of-sale displays.
COMMERCIAL MODEL: Specializes in advertising, especially print ads.
COMMISSION: A percentage of a model's earnings taken by the agency or manager.
COMPOSITE CARD: A card with multiple pictures, stats, and contact info of a model.
COPY BOOK: A collection of high-quality copies of a model's original tearsheets.
CREATIVE DIRECTOR: Oversees the creative design of an ad or editorial.
DEDUCTIONS: Money subtracted from a model's earnings to repay agency loans for expenses.
DEVELOP:
Turn exposed film into a picture.
Prepare a person with modeling potential for the professional market.
DIRECT BOOKING: Booking a model without a go-see, based on photos or agency recommendation.
EDITORIAL: Material produced for a publication, representing news, commentary, or staff opinions.
EDITORIAL LOOKS: Unique appearance suitable for fashion editorials.
EXCLUSIVE:
Agreement to work only with a specific agency.
Agreement not to promote competing products for a specified time.
FASHION MODEL:
Models in the fashion industry.
Models represented by an agency specializing in fashion.
FASHION SHOW SEASONS: Events showcasing upcoming designer offerings several months in advance.
FIT MODELING: Models with specific measurements trying on sample clothes for designers.
GO-SEE: Meeting to be considered for a job, either general or specific to a client's request.
GUARANTEE: Some overseas agencies guarantee a model's earnings; uncommon in the UK & Europe.
IMAGE BOARD: Used for models in special situations, not available for go-sees but can be direct booked.
INDEPENDENT CONTRACTOR: Models are treated as contractors, not employees, on most jobs.
MODEL AGENCY: Represents models, secures work, and earns commissions.
MOTHER AGENCY: Promotes models to booking agencies, typically developing and managing the model.
NEW FACE: A developing model sent on go-sees but not yet promoted to the main board.
OPTION: Client's right of first refusal on a model during a specified time.
PETITE MODEL: In fashion, a model 5'7" or shorter, typically wearing size 6 or less.
PLUS MODEL: Larger-sized fashion model, often from dress size 10 to 20.
PORTFOLIO: A collection of a model's photographs and tear sheets.
PROPORTIONAL: Client-speak for a model having pleasing proportions.
RESIDUALS: Payments for continued use of a model's pictures after the initial shoot.
SCALPING: Recruiting a model from another agency, frowned upon in the industry ***
SHOW CARD: Special card to highlight agency models during fashion show season.
SPECIAL ARRANGEMENT BOARD: For well-known or celebrity models with special agreements.
SPECIALTY MODEL: Models specializing in specific body parts.
STAGE PARENT: Pushy parent of a child model or performer.
STATS: Basic appearance parameters and sizes for models or actors.
STREET CASTING: Casting using non-professional models for a more realistic ad appearance.
TEARSHEET: Printed page from a publication featuring a model's photograph.
TEST SHOOT: A shoot for a model's or photographer's portfolio or composite card.
TONED: Slim and fit in real life; in modeling, can also mean very slim.
USAGE FEE/RATE: Payment for a model's work on set and the right to use their images in advertising. Additional fees for extended usage.
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